Steve Jobs über Unternehmensphilosophie und Strategie

Steve Jobs, aus meiner Sicht einer der Besten Unternehmertypen, hat in einem Interview mit CNN-Money ein wenig über seine Unternehmensphilosophie, Strategie und die richtige Mitarbeiterauswahl gesprochen.

Hier ein paar sehr schöne Passagen – ich als irgendwie Neo-Schumpeterianer (oder sowas) kann mich nur sehr über eine solche Einstellung freuen! Ich hoffe noch immer, dass sich insbesondere die Deutschen Unternehmer/Unternehmen endlich mal eine Scheibe davon abschneiden! So kann man nicht nur erfolgreich sein, sondern so kann Arbeit auch Spaß machen!

On Apple’s connection with the consumer:

„We did iTunes because we all love music. We made what we thought was the best jukebox in iTunes. Then we all wanted to carry our whole music libraries around with us. The team worked really hard. And the reason that they worked so hard is because we all wanted one. You know? I mean, the first few hundred customers were us.“It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do.

So you can’t go out and ask people, you know, what the next big [thing.] There’s a great quote by Henry Ford, right? He said, ‚If I’d have asked my customers what they wanted, they would have told me „A faster horse.“ ‚

On choosing strategy:

„We do no market research. We don’t hire consultants. The only consultants I’ve ever hired in my 10 years is one firm to analyze Gateway’s retail strategy so I would not make some of the same mistakes they made [when launching Apple’s retail stores]. But we never hire consultants, per se. We just want to make great products.“When we created the iTunes Music Store, we did that because we thought it would be great to be able to buy music electronically, not because we had plans to redefine the music industry. I mean, it just seemed like writing on the wall, that eventually all music would be distributed electronically. That seemed obvious because why have the cost? The music industry has huge returns. Why have all this [overhead] when you can just send electrons around easily?“

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